Do I need a Personal Brand?

The world used to be a very big place… Not anymore. Today, the world is at your fingertips. The best part about having the world at your fingertips? You, as a person, have now become an explicit part of that world.

If you have a Facebook, LinkedIn or Twitter account, your digital footprint (personal brand) exists, whether you consciously and carefully cultivated it or not. It has been established and further supplemented by friends, family, colleagues and elaborated on by your general movement in the ether that is the World Wide Web – and anyone can find you.

As such, the question is no longer whether you NEED a personal brand, but rather how to manage your personal brand so what clients/colleagues/head-hunters get to see about you is what you WANT them to see. There are definite benefits in having a strong, solid personal brand (Read More...)