Looking at Cost - Should you hire a Marketing Agency or employ an Internal Marketing Team?

Being a South African, you may currently be experiencing tough financial times. Downgraded to junk status mere weeks ago, our economy may have reached rock bottom – as such business owners and other professionals are scaling down on expenses. And rightly so. Decision-makers have a responsibility to their staff, employers and colleagues.

Luckily, in the Digital Age, the best marketing channels available are cost effective and easy to set up and use. Never before have we had such an amount of marketing platforms within our reach and with today’s technology at our fingertips, our marketing efforts can be measured and analysed to the finest detail.

When considering marketing expenses, many business owners may feel that it is more cost effective (and convenient) to employ an internal team to run with marketing campaigns – but, tough economic times calls for smarter marketing. Whether you have one single person employed to take care of all your marketing or a whole team, the time and effort involved in finding the right employees, with the perfect skill-sets and capability to manage your marketing campaign’s conceptualisation, strategy, execution and optimisation might be time and effort you simply do not have available. (Read More...)