Why Digital Marketing should become the be-all and end-all of your Marketing Strategy

Consumers are moving from bricks to clicks. Ever heard of the expression? According to research, 81% of consumers research products, companies and brands online before making their buying decisions. That’s a lot of clicks. That percentage goes up to 94% for B2B (Business to Business) buyers. The figures paint a very clear picture - your online presence and reputation has become more important than ever.

With a probable rating cut to full junk status, South African marketing budgets are being cinched tighter and tighter. When comparing the costs of Traditional vs Digital Marketing, digital and all other forms of inbound marketing wins - hands down. Digital is more cost-effective, allows for a wider reach and gives you tangible results that can be measured in real-time. What’s more, Digital Marketing is developing into such a major force in the worldwide marketing industry, that it may soon replace all other forms of marketing altogether... (Read More)