Knowing and Honing your Personal Brand in 2018

The concept of branding has long been synonymous with large corporates and businesses, but today every individual that spends time online has a personal brand. In South Africa, a shockingly small amount of high level executives and other professionals have consciously developed or refined their personal brands, but we are slowly picking up the pace to match our Western and European counterparts.

In short, a personal brand sums up who you are, your achievements, what you do and why you do it. It’s how you showcase your value and establish your expertise. Personal branding has become a fundamental requirement for any individual looking to grow or expand their business, get noticed by the media, take their career to the next level or to create networking opportunities.

The Media Clique uses a brand matrix to identify critical areas of personal branding an individual need to focus on. These areas can vary between or include - reputation management; personal executive presence; thought leadership and content management... (Read More)